Content Strategy

Content Strategy
What is it?

A Content Strategy is a deep study about what is the best way to develop your company, project or new product on different social media platforms.

In this page we will show you the important points that will make a difference reaching your business goals.

You will see samples of what will be included in your unique Content Strategy.

> Project Goals

> Content DNA

> Persona

> Client Journey

> Digital channels for your business

> Editorial Guidelines

> Content Funnel

> Visual identity and language

What is included:

Some specifics...

When you decide to invest in your Content Strategy one of the first steps is comprehensive research identifying your individual DNA.

SEARCHING FOR REFERENCES

what do you like?

why do you like it?

what don't you like?

REFERENCE ANALYSIS

Understanding your likes and dislikes is critical to begin creating your unique online identity on social media platforms. This is your online DNA.

why don't you like it?

NICHE DEFINITION

Who do you want to talk with?

Where is your public?

How is their online journey before finding you?

BRAINSTORM

Brain Storm Ideas! What is the big idea of your project? How will we show ourselves to the public? Create different approaches for differentaudiences.

> Reach the right people.

IDEAS FILTER

What are these ideas for:

As we develop the above points the correct strategy begins to reveal itself for us.

> Keep people connected.

> Have interactions.

> Convert the public to new clients.

The Content Strategy is our research on your unique online identity. There are many opportunities waiting to be encountered if we correctly apply your Content Strategy.

Included in what you will receive is an "Editorial Guideline Calendar." Four months of content and when to action it. This is 3 topics with short text for your social media accounts per week.